Raising transparency and trust in insurance with AI
How AI can materially improve transparency and trust across the insurance value chain.
C-level executive · Board member · Author
For over two decades I've helped insurers across the MENA region and beyond turn digital ambition into working, profitable reality. This is where I publish my writing, white papers, and thinking on what actually moves the industry forward.
What I do
I've spent my career at the forefront of change — as a C-level executive inside insurers and global TPAs, a co-founder, a management consultant at Bain & Company, and a leader in AI and big-data companies. The common thread: turning innovative technology into measurable improvements in profitability and efficiency, without losing sight of the real, physical world insurance actually operates in.
Today I'm Managing Director & Co-Founder of Axxion Claims Settlement Services in Dubai, Head of MENA at The Digital Insurer, a board member across several ventures, and a lecturer on the world's first mini-MBA in Digital Insurance.
Writing & research
Practical, no-nonsense pieces on digital transformation, AI strategy, and building insurers ready for the new normal.
How AI can materially improve transparency and trust across the insurance value chain.
What the new UAE insurance law means for motor-claims handling, documentation, and process.
The widening gap between EV adoption and the region's capacity to repair them safely.
Latest thinking
Short, practical notes on AI, motor claims, and insurance regulation across the GCC — published as I write them.
Most conversations about AI in GCC insurance jumps to headcount. The more useful question is what the people who stay will actually do. In claims, routine work automates first: clean files, standard estimates, predictable…
16 reactionsRead on LinkedIn → 13 Jun 2026The frontier labs now treat governance as a release feature. Insurers evaluating AI vendors should expect the same: a vendor selling automation without a fallback architecture is selling the easy half. Define the risk domains up…
13 reactions · 1 commentRead on LinkedIn → 12 Jun 2026Saudi motor net combined ratio: 103% industry-wide. GIG Saudi (58% motor share of book): 91%. Gulf General (90% motor share of book): 118%. Same line. Different operators. The Saudi motor bifurcation is the clearest signal in the…
26 reactions · 2 commentsRead on LinkedIn → 12 Jun 2026Oman's insurance regulator now requires every motor insurer in the country to hold electric vehicle policies at a minimum of 0.2% of the motor portfolio. That is one EV policy for every 500, and the market still needed a mandate…
35 reactions · 12 commentsRead on LinkedIn →