Raising transparency and trust in insurance with AI
How AI can materially improve transparency and trust across the insurance value chain.
C-level executive · Board member · Author
For over two decades I've helped insurers across the MENA region and beyond turn digital ambition into working, profitable reality. This is where I publish my writing, white papers, and thinking on what actually moves the industry forward.
What I do
I've spent my career at the forefront of change: as a C-level executive inside insurers and global TPAs, a co-founder, a management consultant at Bain & Company, and a leader in AI and big-data companies. The common thread: turning innovative technology into measurable improvements in profitability and efficiency, without losing sight of the real, physical world insurance actually operates in.
Today I'm Managing Director & Co-Founder of Axxion Claims Settlement Services in Dubai, Head of MENA at The Digital Insurer, a board member across several ventures, and a lecturer on the world's first mini-MBA in Digital Insurance.
GCC Insurance Daily
Regulation, governance, AI, and people moves across the region's insurers, updated daily.
Writing & research
Practical, no-nonsense pieces on digital transformation, AI strategy, and building insurers ready for the new normal.
How AI can materially improve transparency and trust across the insurance value chain.
What the new UAE insurance law means for motor-claims handling, documentation, and process.
The widening gap between EV adoption and the region's capacity to repair them safely.
Keynote speaker
Keynotes on AI, insurance, and real-world transformation, for boards, operators, and insurtechs.
Latest thinking
Short, practical notes on AI, motor claims, and insurance regulation across the GCC — published as I write them.
Most companies now pay for AI every month and still cannot find it in their earnings, because the tool arrived before anyone redesigned the work it was meant to change. McKinsey's Technology Trends Outlook 2026 puts numbers on…
10 reactions · 7 commentsRead on LinkedIn → 7 Oct 2026Claims now carries more AI use cases than any other function in insurance, and a use case is a weak unit of measurement. Evident Insights put claims management at 37% of insurance AI use cases in its Q4 2025 review of the sector…
20 reactions · 10 commentsRead on LinkedIn → 6 Oct 2026Initial thoughts from the 35th General Arab Insurance Federation GAIF الإتحاد العام العربي للتأمين assembly in Jordan - Very resilient industry - Still hungry for business - Still very reinsurance oriented - Still conservative 🤪…
42 reactionsRead on LinkedIn → 5 Oct 2026An agent that scores three tenths of a point better than another can still take a third more of your team's week to run safely. The accuracy figure hides that completely. A paper published this month put 16 agent systems through…
14 reactions · 7 commentsRead on LinkedIn →