Three decades, four countries, and a career built at the edge of change.
Click an era on the timeline to explore the milestones, and the life behind them.
🇩🇰
Roots & first ventures
1973–2010
📍 Aarhus & Copenhagen, Denmark
From marketing student to dot-com entrepreneur to management consultant: the Danish years that built the foundation.
💼 Career milestones
- B.Sc., International Marketing - Aarhus University · 1993–1998
- Co-Founder & Vice President - Globase International · 2000–2002
- Managing Director, Digital Solutions - InterMail Danmark · 2002–2007
- Engagement Manager - Bain & Company · 2007–2010
- Early digital & consulting roles - Junior Consult, Dynamicweb, Framfab
🇨🇳
Going global
2011–2013
📍 Shanghai, China
A move halfway across the world to lead SOS International in Shanghai: the first big international leadership chapter.
💼 Career milestones
- Director & CEO - SOS International, Shanghai · 2011–2013
- MBA, Strategy & Organizational Development - Business Institute Denmark · completed 2012
🇶🇦
Into insurance leadership
2013–2019
📍 Doha, Qatar
Six years at Qatar Insurance Company (the largest composite insurer in MENA), moving from COO to Executive Vice President.
💼 Career milestones
- Chief Operating Officer → Executive Vice President - Qatar Insurance Company (QIC) · 2013–2019
- Led personal lines and the Group's commercial motor portfolio across the MENA region.
- Ran the Group's digital initiatives: e-commerce platforms, AI, big-data analytics, and process digitization.
🇦🇪
Transformation at scale
2019–2024
📍 Dubai & Abu Dhabi, UAE (with a London interim)
Four transformation mandates across the UAE in five years, and an interim turn in London with AXA.
💼 Career milestones
- COO / Chief Strategy & Digital Acceleration Officer - Noor Takaful (Dar Al Takaful Group), Dubai · 2019–2020
- SVP / Chief Digital Officer, Digital Transformation & Innovation - Daman, Abu Dhabi · 2020–2023
- Chief Transformation Officer - AXA Global Healthcare, London · interim, 2023
- Chief Executive Officer - Al Wathba National Insurance (AWNIC) · 2023–2024
🇦🇪
AI-first & building Axxion
2024–now
📍 Dubai, UAE
Co-founding Axxion and championing AI-first, real-world insurance, alongside boards, lecturing, and writing.
💼 Career milestones
- Managing Director & Co-Founder - Axxion Claims Settlement Services · 2026–present
- Deputy Chief Executive Officer - eData Information Management · 2024–2025
- Head of MENA & MBA Lecturer - The Digital Insurer · 2019–present
- Board & advisory - GAIP (Non-Exec Director), MedCube (Board), Archetype (Executive Advisor)
- Author - the best-selling Insurance_Next